When you’ve got an important message to get across, it’s helpful to have a format that makes it easy for your audience to understand the information you’re presenting. The most obvious examples of situations where it would be useful are speeches, videos, and other presentations to groups of people. Monroe’s Motivated Sequence can be used in a variety of situations. 7 Things Project Managers Should Do Every Quarter.How to Start a Project Management Career with Zero Experience.Tools for Project Managers to Travel in Time.A Trio of Powerful Soft Skills Often Overlooked by Project Managers.New to PM Column? Read our best articles here: Let’s go through each step to better understand how to use this method of persuasion. Speech coaches continue to train professional speakers, debaters and sales professionals in this method today. Monroe found that speeches organized around his sequence were more effective and memorable than the traditional “introduction, body, conclusion” approach. Visualization: Describe how things will be different if your audience adopts your solution.Satisfaction: Present your solution as the best way to address the need.Attention: Capture your audience’s attention.Therefore, Monroe’s Motivated Sequence breaks the act of persuasion into five steps: This approach is based on the way people think it takes into account that people must first be made aware of a problem before they will accept a solution for it. Monroe, a Purdue University professor who studied the techniques of influential speakers and found common patterns in their arrangements. This sequence is: attention, need, satisfaction, visualization and action. The Monroe’s Motivated Sequence approach is a 5-step persuasive speech outline that helps you organize your ideas and show them in a logical sequence. But what is Monroe’s Motivated Sequence? How do you use it in practice? Let’s start with the basics. Using Monroe’s Motivated Sequence outline, you can achieve a compelling result in just five simple steps. So practice is the name of the game.įortunately, there’s Monroe’s Motivated Sequence approach, for everyone looking for a quick and understandable way to structure their speech, presentation, or article. While the art of persuasion comes naturally to some, others might struggle to get their message across and fear their arguments won’t be well-received. Day in and day out, we want to be heard – at work or at home, as we speak or as we write.
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